for generating ascii on the fly you can use figlet
apt install figlet
figlet has a lot of styles you can use, you can run showfigfonts to list them
showfigfonts
figlet -f fontname input
more figlet fonts https://github.com/xero/figlet-fonts git clone it, move the fonts to /usr/share/figlet
https://github.com/busyloop/lolcat
apt-get install lolcat
lolcat will generate rainbow colors, for bashscript or so...
you can generate ascii animals with cowsay package, also installs cowthinks
apt-get install cowsay
you can list animals with
cowsay -l
for single user you could add it to ~/.bashrc or motd
cowsay -f eyes "Welcome $USER"
to make it more fun pipe things to it, fortune is a separate package to install
fortune | cowsay -f animal